How to Set Your Virtual Assistant Rates Without Underselling Yourself

Picture this: You’ve just landed a fantastic new client, someone who genuinely needs your digital expertise. You’re excited, ready to dive in, but then they ask the dreaded question: “So, what are your rates?” A sudden knot forms in your stomach. Do you lowball yourself to secure the gig? Do you overprice and risk scaring them off? If you’ve ever found yourself in this all-too-common career moment, you’re not alone. A staggering 70% of new virtual assistants admit to initially underselling their services, often leaving significant money on the table. But what if I told you there’s a proven path to pricing your VA services